As advertising is shifting more and more from monologue to dialogue between brand and consumer, the importance of tangible meeting places is increasing. Live contact offers unique opportunities to touch the senses, the mind and the heart, in order to create a positive brand memory. This is what I call Touch Marketing.
A live communication environment is a medium, so it should function as a medium. Development of an effective, interactive, differentiating and affordable brand environment requires specific input from both communication and architecture/design. A good brand environment helps a brand to attract, engage and connect with its consumer.
People are easier convinced if they are involved then when they’re being narrated to. By trying, changing, fitting, solving, feeling, adapting, personalising – in short: by experiencing – people are triggered to value and remember a brand statement or a product.
Free brainstorm session
For new contacts I offer a free brainstorm session to investigate if and how brand experience could be useful and effective for your brand or client. If you are interested please mail me: email@example.com