Commissioned by TBWA\Amsterdam

THE SUB® is the brand new home draught system by Heineken, designed by Marc Newson. To introduce this beautifully designed product to the public I was asked to design an appropriate family of displays to present THE SUB® in various environments such as department stores, hypermarkets and airport lounges. The first result was installed at the KLM lounge at Amsterdam’s Schiphol airport, where passengers could see, touch and try the revolutionary new draught experience for the home.