When crown prince Willem-Alexander and Maxima decided to get married in Amsterdam, de Nieuwe Kerk decided to organise an exhibition about Royal Dutch weddings from the last two centuries: ‘Ja, ik wil’ (‘Yes, I do’). We created the exhibition design and a graphic design concept to apply to the exhibition graphics, the catalog layout, the billboards, the merchandise and the church exterior decoration. Even the miniature version of de Nieuwe Kerk in Madurodam got dressed with the graphic concept. ‘Ja, ik wil’ became the best visited exhibition in de Nieuwe Kerk’s history.

Commissioned by Kubik

Design, development and production by Kubik