Heineken UCL Trophy Tour Augmented Reality App
After the success of the 2012 version of the Heineken UEFA Champions League Trophy Tour, Heineken asked us to make the exhibition even more memorable and better recognizable as a Heineken sponsored event. As we were not allowed to use graphic branding in the exhibition, I suggested a virtual layer of content for the exhibition, which could be unlocked and viewed with a specially developed Augmented Reality app for smartphones and tablets.
Graphic design by United State Of Fans\TBWA.
Technology by Kiss the Frog.
We created a number of virtual graphic and 3-dimensional animations illustrating the football facts highlighted in the exhibition. These animations were activated by the special app, demonstrated by hostesses in the exhibition and provided a surprising and inspiring level of experience for the visitors.
Commissioned by United State Of Fans\TBWA