Commissioned by TBWA\BEC

TBWA\BEC commissioned me the concept and design of a branded football experience themed around their Heineken UEFA Champions League campaign: ‘Masterpiece Moments’. We created a storyline starting with Magnificent Moves, Spectacular Saves, Dazzling Goals to Epic Victories – enriched with video footage and signed memorabilia like Messi’s shoes and Beckhams Outfit. The apotheosis was the ‘treasure room’ with the UEFA Champions League Trophy (the real one!) where visitors could have themselves photographed to post on Facebook. The Heineken UCL Trophy Tour traveled to Mexico, Tanzania, Kenya and China and caused a lot of happy faces.

Campaign by TBWA\BEC

Graphic design by Designwerk