After last year’s success of the UEFA Champions League Trophy Tour exhibition Heineken now asked us to make the 2013 edition even better. So we added interactive elements and an Augmented Reality smartphone/tablet app.

At the ‘Jump like Ronaldo’ interactive visitors could jump and head the ball to start the videoclip of Cristiano Ronaldo.

At the ‘Tune in to 1960′ interactive visitors could try to de-scramble the black-and-white footage on the ‘classic’ TV using the antenna and point it in the right direction. Both interactives used accellerometer technology and gave the visitors a smile on their face.

Campaign ‘Road to the Final’ by United State of Fans\TBWA

Technology by Kiss the Frog

Hypsos asked me to help them win the pitch for the O’Neill booth design for ISPO 2013, Europe’s biggest sports fair. Inspired by O’Neill’s mantra “Nature is our Playground’, I developed a design concept of a wooden snowboarding slope. Together with Hypsos designer Ton Vogels I co-designed the booth to combine the overall organic look with the practical demands for display and functionalities. And… we won the pitch! :)

I was asked to design a special exhibit for the Heineken Experience in Amsterdam where visitors can play the online game ‘Crack the Case’, linked to Heineken’s ad campaign for the new James Bond movie ‘Skyfall’. To make it a real experience environment I designed a train setting including TV screen windows and integrated computer terminals in the tables. Mission from briefing untill opening accomplished in just 7 weeks – James Bond worthy.

Ad campaign by Wieden+Kennedy Amsterdam

Online game by Media Monks

Project management by Casper Wulfers

Geesa asked me to design their stand for the Dutch Design Week. Key words: Simple, effective, modular and approachable from all angles. To be seen in the Klokgebouw  in Eindhoven untill October 28.

15 October 2012 – The North American Event Design Awards recognize the best of the best among this industry’s change agents, and the award-winning projects reflect how the world’s best creative studios are reinventing experience design across all categories in events, exhibits and environments.

Kubik won the Event Design Award for Best Temporary Pop-up Store for PUMA’s Volvo Ocean Race Village. Congrats, Kubik!

12/06/12  Kingcanary commissioned me the concept development and design of the experience environments for Heinekens Global Marketing meeting. Together with Heinekens theme presenters we developed inspiring environments and tools for their presentations. To provide the Heineken country marketing managers with enough energy and inspiration to execute the strategic plans in their own countries…!
PS sorry, but more info than this is classified :-)

For Heineken’s global marketing event we created an exhibition-like timeline, so all guests could literally walk through Heineken’s history.  Key dates and happenings were captured in pop-art-like installations. Because we thought this is more fun than a Powerpoint – and so did the guests.

TBWA\BEC commissioned me the concept and design of a branded football experience themed around their Heineken UEFA Champions League campaign: ‘Masterpiece Moments’. We created a storyline starting with Magnificent Moves, Spectacular Saves, Dazzling Goals to Epic Victories – enriched with video footage and signed memorabilia like Messi’s shoes and Beckhams Outfit. The apotheosis was the ‘treasure room’ with the UEFA Champions League Trophy (the real one!) where visitors could have themselves photographed to post on Facebook. The Heineken UCL Trophy Tour traveled to Mexico, Tanzania, Kenya and China and caused a lot of happy faces.

Campaign by TBWA\BEC

Graphic design by Designwerk

Check the video on Eindhovens Dagblad’s website

For Kenwood I developed a marketing initiative focused on a very clear target group: musicians. As the budget was tight we used guerilla media: pinboards of music rehearsal studios. An ‘offer-you-couldn’t-refuse’ was posted as a hand-written message: ‘full recording studio for €300, – go to kensstudio.nl’. The URL showed the website of Ken Wood, a musician, producer and sound freak. A music video shows his credibility: a one-man-band playing 12 instruments(!). His secret: the MGR-8R pocket studio…

To help PUMA draw traffic to their social media activities I developed a photo kiosk concept. The kiosk is situated in the PUMA QUAD retail pavilion set up at the stop over cities of the Volvo Ocean Race. Visitors can visualize themselves as the skipper of the Mar Mostro – the ship participating in the race on behalf of PUMA. On a special website visitors can download their picture and share it on Twitter or Facebook.

Concept, development & production by Kubik

Technology by Bitmove

Visual by Willem Brader

To help PUMA Event Retail with setting up pop-up stores I designed a complete retail display fixturing system. The system consists of special flight cases, customized aluminium tubes and connectors, and various accessories. The flight cases allow for storage and serve as the basis of the system, which can be placed stand-alone in practically any event environment. The tubes and accessories can be used to create various modular set ups to display featured collections such as sailing, golf, motorsport a.o.

Developed and produced by Kubik