Aram graduated from Delft University of Technology in Industrial Design Engineering. After his studies he worked in the development team of science center NEMO in Amsterdam, where he built his knowledge of designing interactive exhibitions and experiences where visitors are triggered, invited and challenged in order to learn informally.
After opening of NEMO Aram worked for 10 years at Kubik, formerly known as Exhibits International, developing concepts and designs for brand experience driven projects in retail, events, exhibitions and trade shows for multinational brands.
After working at Promhouse (two years) and Sandenburg concept creation (one year) Aram started a freelance career in brand experience design, offering cross disciplinary concept and design services to agencies and brands.
Aram always embraced new technologies such as Augmented Reality, Radio Frequency Identification (RFID), motion detection and face recognition, in search of multi sensory experiences. Through the years he built a network of specialists in the fields of technology, design, marketing and project management, to collaborate with.
Aram is married and has 3 sons: Joram, Balder and Tibor. He likes playing football, snowboarding, visiting concerts and playing the piano and keyboards.