Commissioned by Zondag Ontwerpers

For Björn Borg Nederland we created a concept to increase PR and sales: a 24-hours emergency underwear window. Very handy for youngsters who end up in unforeseen circumstances after dating, clubbing or partying. The fully automated self-service window can also offer tooth brushes, deodorant, mouth spray and condoms. Because Björn knows his customers…

Check the video on Eindhovens Dagblad’s website